This alliance reinforces our presence in Peru, expands our commercial coverage, and improves our customer service with a closer, more innovative and efficient offer.
We are proud to share with you that, as part of our regional growth strategy, MASISA is strengthening its presence in Peru through a strategic alliance with Representaciones Martín, a company with solid experience in the distribution of construction and design materials.
As of April 1, 2025, Representaciones Martín will become MASISA's exclusive distributor in Peru, with four points of sale strategically located in different regions of the country. This new model will allow us to reach the Peruvian market with greater strength, ensuring a more efficient and closer service, aligned with the needs of our customers.
Thanks to this collaboration, we will expand the availability of our portfolio, which will include on-trend melamine, high aesthetic value coatings and innovative solutions for architecture, interior design and construction projects. In addition, we will strengthen our technical support to real estate developers, architectural firms and construction companies, offering comprehensive advice from the design stage to the choice of materials.
"Consolidating our presence in Peru through this model allows us to significantly improve the availability of our high quality products and strengthen commercial relationships with our diverse clients. This alliance represents a key step in our expansion strategy, ensuring a more efficient distribution and a superior level of service in the country," said Victor Pérez Tejón, MASISA's Commercial Solutions and Marketing Manager.
For his part, Enrique Bazán, General Manager of Representaciones Martín, expressed:
"We are very excited to become MASISA's exclusive distributor in Peru. This collaboration will allow us to promote the growth of our customers, offering them innovative products of the highest quality, with greater stock availability, backed by an agile and specialized service, thus reaffirming our commitment to the development of the sector".
This new step demonstrates that at MASISA we remain committed to regional growth, strengthening our position in Peru under a direct sales model, with a focus on adapted solutions, expert service and a solid and sustainable commercial proposal.
