The activation included presence in physical stores and participation in Black Week, achieving a 124 % growth in the category's sell-out.
As part of the commercial actions carried out in Chile, MASISA implemented an In&Out campaign in 67 Sodimac stores nationwide, focusing on the Bosco wall covering. The aim of this initiative was to continue positioning our line of decorative wall coverings and expand its reach into the homes of more people.
In addition, the campaign was boosted by our participation in Black Week, held between March 27 and April 8, where we incorporated the complete mix of fluted accent wall panels, increasing their visibility in stores and generating new commercial opportunities.
Thanks to these activations, we achieved a 124% increase in the average sell-out of these products, a result that reflects the impact of the strategy in the field and the team's commitment to the growth of the category.
During the month of April, the stock will continue to be available in Sodimac stores, ensuring continued presence and visibility for those looking to transform their spaces with design and quality.
