With a focus on shaved and painted grooved coatings, MASISA reinforces its presence in the field and consolidates the growth of this category during the first quarter of 2025.
As part of the Month of the Furniture Worker, MASISA participated in a series of face-to-face activities in Chile, including fairs and training at Imperial Mapocho and Imperial Huechuraba, a well-known distribution chain of construction and finishing materials in the country. These events were key to strengthening ties with furniture manufacturers, showcasing new solutions and providing direct advice.
The focus was on grooved painted wall coverings and fluted accent walls, both melamine and painted, which continue to gain ground in the product portfolio. This category has shown sustained growth during the first quarter, with defined goals to continue increasing its share during the second quarter.
Ignacio Tobar's participation was a relevant contribution to the technical and commercial exchange with the attendees, reinforcing MASISA's positioning as a brand that is close, expert and oriented to the needs of the customer.
These actions reflect our commitment to the channel, promoting growth through field work, the visibility of our products and direct connection with the professionals who bring projects to life.