Their talent and dedication turn each project into a reality. This month, we highlight their work and reaffirm our commitment to the furniture community.
In 2017, the Official Gazette published Law No. 21,048 of the Ministry of the Interior, officially establishing March 19 as the Day of the Master Worker Builder in Chile. This date has taken on relevance throughout Latin America, becoming an instance to recognize the work of those who, with dedication and craft, create solutions that transform spaces through design and functionality.
For Masisa, furniture makers are an essential part of our community, as their talent transforms our products into unique spaces. For this reason, throughout March we celebrate the Month of the Furniture Maker, an instance to thank them for their work and reaffirm our commitment to their development.
A Craft that Leaves a Footprint
More than just making furniture, furniture makers create solutions that impact people's lives, bringing design and functionality to each project.
For Orlando Dassonvalle, with more than 30 years of experience in kitchen furniture, this trade goes beyond technique:
"In this line of business, the most rewarding thing for me is knowing that, through each piece of furniture, I am developing and improving people's quality of life."
Red M: A Program to Accompany Furniture Makers
In Chile, Masisa has developed Red M, a loyalty program exclusively for customers of its network of member Placacentros. Designed to support the daily work of furniture makers, Red M offers benefits that boost their growth and facilitate their work.
Constanza Cid, Masisa's Loyalty Leader, highlights the importance of this program:
"We know that furniture makers are key in the industry and we want to provide them with tools that really contribute to their work. Red M is a space of benefits designed for them, where they can access exclusive prices and promotions and redeem points for Masisa products, technology, household appliances and tools".
During March, and as part of the celebration of the Month of the Furniture Worker, Red M will offer exclusive benefits, including the double accumulation of points for new members who make purchases of Masisa products, in addition to the exchange of a bucket of melamine samples for 10,000 points.
A Commitment that Grows with Every Project
Celebrating Furniture Maker's Month means recognizing the value of those who transform materials into projects that improve people's daily lives. At Masisa, we reaffirm our commitment to this community, supporting their work and providing solutions that facilitate their work.
This March, we want to remember that their project is our commitment. We thank them for their dedication and will continue to accompany them in their growth.
